Sunglasses Brand Identity, Retail Design & Social Launch

Overview

For Cabana Co., a lifestyle sunglasses brand, we developed the full brand identity and translated it into a cohesive retail experience through shop design and in-store implementation. We established a clear visual direction that reflects a relaxed, coastal-inspired lifestyle while ensuring strong brand recognition across all touchpoints. In parallel, we launched and managed the brand’s social media presence, creating content that builds awareness and connects with its target audience. The result is a cohesive brand ecosystem that bridges physical retail and digital presence seamlessly.